09/05/2012: Pili Nut is launched in the United States in “Memphis in May”
The Memphis in May International Festival, Inc. in collaboration with the Philippine Embassy in Washington D.C. is proud to announce the introduction of the Philippines’ own “Chosen” Pilinut to the United States of America.
This year’s “Memphis in May” featuring the Philippines in its month-long event, will serve as a fitting venue to introduce this delectable “jewel” only found in the Philippines: The Pili Nut. This wonderfully nutritious nut is found to be grown in only one area of the world, a region called Bicol, which is nestled in the shadows of the famous Mayon Volcano. It is the rich soils of the Bicol Region that give the Pili Nut its uniquely light but crispy texture as well as tremendous nutritional value. The health benefits of the Pili Nut are epitomized in its very concentrated omega 3 and omega 6 content.
The Philippines is proud to share its beloved “jewel” to the other cultures of the world and begin by launching this nutritional dynamo in the United States at the “Memphis in May” Festival. With other trade promotion events to follow, including, the Summer Fancy Food Show in Washington D.C. in June and the World Fair in Seattle Washington in the fall of this year, the goal is to build an expanded and common recognition of a Philippine brand, the Chosen Pili as a shining star from the Philippines just as the Macadamia nut is commonly branded to the state of Hawaii.
The Bicol Region’s Pili Nut growers association, DTI 5, have conglomerated a sustainable grower’s alliance and together, partnered with the Philippine Embassy through Ambassador Jose L. Cuisia Jr. and the Philippine Trade and Investment Centers in Washington D.C., New York, Chicago, San Francisco and Los Angeles, as well as Exclusive Foods International, to bring the Pili Nut as well as other Philippine products to your local and national stores in the United States Market place for retail and food service industries.